Appreciate Art, Art Appreciates
Art Expo Malaysia is regarded as the most prestigious and longest-running international annual art fair in Southeast Asia, providing a platform for art lovers to appreciate the amazing works of talented local and international artists from more than 60 galleries around the world. Art Expo Malaysia invites you to be part of art and discover the culture of art appreciation.
Most may see art as difficult to understand, but art has a room for everyone and is something that everyone should be able to have access to. A fresh approach was adopted to create different sets of unique content to cater and communicate with industry leaders, media and communities of various lifestyle sections.
With more than 200,000 impressions were generated throughout the 2-month publicity campaign. The exhibition has seen a 10% growth in visitors of a different demographic.