Art for All. All for Art
Jepun Attack Malaya+Inggeris by Edroger Rosili
In the face of COVID-19, the Malaysia art industry and its value chain were among the hardest hit by the pandemic. As the pandemic continues, what can we do to restore the vibrancy of the local art scene and bring life into the ecosystem again?
The show, the first art expo to be held locally after the pandemic, brought together the key leaders in the industry to stage an exhibition in a retail space that enabled the visitors to appreciate art beyond the boundaries of a typical art fair. The communication strategy was to work together with the top tier publications and digital portals as a mass approach to excite the online sphere while using the brand’s official page as a targeted measure to speak to the art enthusiasts.
Over 6,000 visitors explored the art fair and the campaign garnered strong media coverage and public awareness.