TERANG
Reawakening Heritage Spaces Through Light, Technology and Collective Imagination from Southeast Asia
FIRSTDINO
Created by parents, for parents.
INSIGHT
FirstDino is a home grown brand created by a Malaysian dad and mom, out of a parent’s quest to find non-toxic and organic baby products for their little one. Competing in a saturated market which are highly based on brand familiarity and pricing, how can a newly launched brand generate awareness and grow in a competitive climate?
IDEA & EXECUTION
Provoke, educate and empower Malaysian parents with category content and ingredient glossary as well as spark a questioning of product suitability for their babies.
IMPACT
With over 3,000 impressions on weekly basis and Facebook fan base increased by 1000%, FirstDino reached out to potential mothers and fathers across Malaysia within the span of six months through a series of informative content and visuals.
GALLERY
