KUALA LUMPUR ART BOOK FAIR 2023
Experience the Pulse of Printed Matters
INYALA 2019
Imagine the Impossible
INSIGHT
It starts with an imagination.
iNYALA is Malaysia’s first interactive light art exhibition that brings the elements of creativity, sustainability and education together through immersive art and technology. A visit at iNYALA is a celebration of the power of imagination.
IDEA & EXECUTION
To communicate the possibilities and excitement of an immersive art exhibition through strategic brand positioning, event listing, media collaboration, local media interviews and involvement as well as influencer participation.
IMPACT
The one-month exhibition was well celebrated by the media as well as influencers, delivered over RM1million PR value and 3.2 million impression on various social media channels. iNYALA has attracted over 8,500 local and international visitors, opening up a new group of people who are interested in new media arts.
*iNYALA is organized by Helio Media and supported by RUBIX Communications as the official PR partner.
GALLERY
