RUBIX

JUICEUP

Powering the Future with Seamless Payment Solutions

INSIGHT

JuiceUP seeks to redefine Malaysia’s electric vehicle (EV) charging landscape with its innovative open payment solution. The launch marks a significant milestone in making EV charging more accessible, accelerating Malaysia’s shift toward green energy and EV adoption. The challenge? How do we elevate public awareness and effectively communicate the simplicity of this seamless refueling experience?

STRATEGY

RUBIX Communications strategically introduced JuiceUp’s open payment solution to the Malaysian market with a focused launch. Through precise outreach, content positioning and post-launch efforts, we created impactful conversations within the media, EV community and industry stakeholders.

STRATEGY

The strategy centered on storytelling, emphasising the fusion of tradition and technology, bridging the old and new, and strategically aligned with the celebrations of Merdeka and Malaysia Day. The narrative was meticulously crafted to engage audiences effectively, while a multi-faceted approach was deployed to ensure broad visibility across various audience segments throughout the country.

RESULTS

The campaign garnered widespread coverage across various platforms and languages, reinforcing JuiceUP’s position as a transformative leader in Malaysia’s EV eco-system.

GALLERY

IKAT 2.0

Reimagining Tradition, Honouring Textile Heritage