With 300 years of artistic, poetic and musical excellence in its rich history, Düsseldorf remains to be the home of world’s famous art galleries, modern architectures, vibrant festivities as well as the best culinary experiences. But not everyone in Malaysia knows this beautiful city.
EXECUTION & IMPACT
Through a media briefing, the brand garnered a total PR value of RM 450,000 with 95% of coverage from tier one media titles.