Craftsmanship From Nature
Malaysian tropical wood has always been known worldwide for its fine quality and contemporary flexibility. The robust resources from nature present a perfect canvas for creative minds to craft and innovate.
Born out of a year of unprecedented challenges and resilience, the TIMB3R Design Incubator Programme (DIP) is a six-month programme to connect participating designers with the local manufacturers to work together to conceptualise, design and create one commercially viable timber product for the international market. TIMB3R DIP is the brainchild of the Malaysian Timber Council (MTC), the Malaysian Furniture Council (MFC) and the Malaysian Institute of Interior Designers (MIID).
A targeted PR strategy comprised of press releases dissemination and a sneak peek of the furniture and timber products were organised exclusively for the press members to experience the capabilities of our local talents.
Over 100,000 visitors visited the immersive art exhibition and the campaign garnered support from mainstream media and influencers.