PIXORAMA
For the Motion Storytellers
ART SG 2025
Southeast Asia’s Contemporary Pulse
INSIGHT
ART SG has quickly grown into one of Southeast Asia’s most significant contemporary art fairs, bringing together international galleries, collectors, cultural movers and artists during Singapore Art Week, shaping how the region connects with the global art conversation.
STRATEGY & IMPACT
For the Malaysian market, we approached ART SG with a core belief: art stories resonate more deeply when they feel emotionally close. RUBIX amplified the fair’s narratives by spotlighting regional and local artists, homegrown galleries and the experience of appreciating international contemporary art up close. Conversations were strengthened through interviews with the Fair’s Co-Founder and participating artists, as well as story angles tailored to the lifestyle and culture desks.
STRATEGY
The strategy centered on storytelling, emphasising the fusion of tradition and technology, bridging the old and new, and strategically aligned with the celebrations of Merdeka and Malaysia Day. The narrative was meticulously crafted to engage audiences effectively, while a multi-faceted approach was deployed to ensure broad visibility across various audience segments throughout the country.
IMPACT
TERANG lit up not just buildings but imaginations. The campaign received coverage across major Malaysian news outlets and social platforms, sparking public interest in urban heritage and Southeast Asia’s rising new media talent.
GALLERY
