ART SG 2025
Southeast Asia’s Contemporary Pulse
PIXORAMA
For the Motion Storytellers
INSIGHT
More than a motion design symposium, PIXORAMA is a regional platform devoted to the crafts and imagination of screen-based creativity.
Organised by Filamen, PIXORAMA has become a convergence point for Southeast Asia’s creative communities – a space where motion designers, artists, filmmakers, educators and students from across the region meet to learn, experiment and celebrate the artistry behind the moving image.
STRATEGY & IMPACT
To support PIXORAMA’s growing presence in Southeast Asia, RUBIX shaped a narrative-led strategy that positioned the symposium as a homegrown, practitioner-driven movement. We amplified its identity by localising its themes for Malaysian audiences while extending outreach to regional media across the creative and design ecosystem.
STRATEGY
The strategy centered on storytelling, emphasising the fusion of tradition and technology, bridging the old and new, and strategically aligned with the celebrations of Merdeka and Malaysia Day. The narrative was meticulously crafted to engage audiences effectively, while a multi-faceted approach was deployed to ensure broad visibility across various audience segments throughout the country.
IMPACT
TERANG lit up not just buildings but imaginations. The campaign received coverage across major Malaysian news outlets and social platforms, sparking public interest in urban heritage and Southeast Asia’s rising new media talent.
GALLERY
