TERANG
Reawakening Heritage Spaces Through Light, Technology and Collective Imagination from Southeast Asia
ACO TECH
Connecting Cars and The Future
INSIGHT
ACO Tech is a leading smart mobility provider in a thriving category under the in-vehicle infotainment system where the development of humanised automotive experience has been increasingly complex to meet the diverse demands and preferences of the local lifestyle.
Being a new contender in a saturated market, how do we introduce the capabilities of ACO Tech and its technologies?
EXECUTION & IMPACT
A series of strategic media activities, including festive media run and drop, media relationship building, release dissemination and launch, were executed within the span of a year to introduce the brand to the top-tier technology and automotive media in the market.
GALLERY
